stock
HOG · HARLEY-DAVIDSON, INC.
What HARLEY-DAVIDSON, INC. reports to the SEC, read from its filings.
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The live HOG price and today's change.
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Thirty days of daily bars, with signal levels drawn on them.
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The latest signal group Nakagai's scanner recorded on HOG.
Sign in to see thisOptions positioning
Gamma exposure levels from the options market.
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Trend, momentum and volatility gauges per timeframe.
Sign in to see thisWhat it is
- Industry
- Motorcycles, Bicycles & Parts (SIC 3751)
- Filer (SEC EDGAR)
- EDGAR filing index
- Shares outstanding
- 104,072,507 as of 2026-07-31 (XBRL frame CY2026Q2I)
Key stats
Valuation
- P/E
- Locked
- P/S
- Locked
- P/B
- Locked
- Enterprise value
- Locked
- EV/EBIT
- Locked
- FCF yield
- Locked
Margins
- Gross
- —
- Operating
- 5.9%
- Net
- 5.6%
Returns
- ROE
- 6.5%
- ROA
- 2.8%
Health
- Current ratio
- 1.9x
- Debt/equity
- 0.5x
Deep value
- NCAV
- —
- NCAV per share
- —
- Price/NCAV
- Locked
- NNWC
- —
- NNWC per share
- —
- Price/NNWC
- Locked
Valuation and the price multiples are built on the live price. Trailing twelve months to 2026-06-30; balance sheet at 2026-06-30.
Sign in to see thisDebt is long-term debt and its current portion. Commercial paper and short-term borrowings are not counted.
Results
| Period end | Revenue | Gross profit | Operating income | Net income | Filing |
|---|---|---|---|---|---|
| 2026-06-30 | $1.11B | — | $76.01M | $79.81M | 10-Q filed 2026-08-05 |
| 2026-03-31 | $1.06B | — | $23.49M | $24.77M | 10-Q filed 2026-05-06 |
| 2025-12-31 | $390.55M | — | -$361.06M | -$279.30M | DEF 14A filed 2026-04-09 Derived: the full year minus the first three quarters, not a figure this filer reported as a quarter. Assembled from more than one filing; the filing above is only the newest of them. |
| 2025-09-30 | $1.08B | — | $474.76M | $377.37M | 10-Q filed 2025-11-05 |
| 2025-06-30 | $1.05B | — | $112.44M | $107.57M | 10-Q filed 2026-08-05 |
| 2025-03-31 | $1.08B | — | $160.50M | $133.10M | 10-Q filed 2026-05-06 |
| 2024-12-31 | $430.89M | — | -$193.35M | -$116.89M | DEF 14A filed 2026-04-09 Derived: the full year minus the first three quarters, not a figure this filer reported as a quarter. Assembled from more than one filing; the filing above is only the newest of them. |
| 2024-09-30 | $881.21M | — | $105.80M | $119.04M | 10-Q filed 2025-11-05 |
- Assets
- $7.25B
- Equity
- $3.10B
Balance as of 2026-06-30.
Ten years
| Fiscal year end | Revenue | Operating income | Net income | Free cash flow |
|---|---|---|---|---|
| 2025-12-31 | $3.60B | $386.63M | $338.74M | $415.24M |
| 2024-12-31 | $4.15B | $416.63M | $455.36M | $867.27M |
| 2023-12-31 | $4.88B | $779.08M | $706.59M | $547.48M |
| 2022-12-31 | $4.93B | $909.28M | $741.41M | $396.79M |
| 2021-12-31 | $4.54B | $823.44M | $650.02M | $855.52M |
| 2020-12-31 | $3.26B | $9.68M | $1.30M | $1.05B |
| 2019-12-31 | $5.36B | $555.61M | $423.63M | $686.83M |
| 2018-12-31 | $5.72B | $713.52M | $531.45M | $992.40M |
| 2017-12-31 | $5.65B | $882.08M | $521.76M | $798.77M |
| 2016-12-31 | $6.00B | $1.05B | $692.16M | $918.08M |
Company filings
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Insiders, politicians and funds
Insider trades, last 90 days
Root Jonathan R
CFO and CCO
Sale$38,086Oct 5, 4:35 PM ET
Root Jonathan R
CFO and CCO
Sale$42,673Sep 2, 5:02 PM ET
Littleton Gayle
CLO, CCO, CAO & Corp Sec
Buy$197,850Aug 13, 4:37 PM ET
Starrs Artie
President & CEO, Director
Buy$258,941Aug 11, 4:20 PM ET
Root Jonathan R
CFO and CCO
Sale$38,664Aug 5, 4:46 PM ET
Politician trades, last 90 days
No politician trades filed in the last 90 days.
Funds
- Bridgewater Associates
Period Tue 30 Jun 2026
0.0%Added - Point72
Calls · Period Tue 30 Jun 2026
0.0%Added - Point72
Puts · Period Tue 30 Jun 2026
0.0%Trimmed
News
Stories that named HOG, and the market events around them.
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